Summary

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Summary

Traffic Aquisution

Events

Revenue

Engagement

Key Takeaways:

• Organic Search is the strongest acquisition channel
• High cart abandonment suggests the opportunity to refine checkout UX and retargeting
• Mobile devices drive traffic but lag in revenue (grow and develop mobile experience)
• Engagement varies by content type, offering direction for content improvements

Reflection:

This project taught me how to interpret real-world digital marketing data and identify actionable insights using GA4. I learned the value of connecting user behavior trends with thoughtful decisions. Presenting this in a portfolio format helped me sharpen my storytelling, analytical reading, and digital reporting skills, which are essential for a career in marketing, analytics, or social media.