Events

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Summary

Traffic Aquisution

Events

Revenue

Engagement

Insight:

Top events include page_view, session_start, add_to_cart, and purchase. Also, the drop-off between add_to_cart and purchase is significant, which may indicate cart abandonment

Recommendation:

Introduce cart abandonment email triggers or limited-time offers/deals/promos. Consider streamlining the checkout process and offering incentives like free shipping or guest checkout.